Following a series of competitive pitches, one of Australia’s leading cultural communication consultants’ common states, along with the appointment of seniors, it announced a series of new client victory across the arts, music, major events and digital gaming sector.
Based in Melbourne, Melbourne, he has offices in Sydney and soon has Brisbane based, and has been appointed two of Australia’s most important cultural organizations. Brisbane Festival – Australia’s largest annual arts event – including the iconic Civic and Creative Continentation in Melbourne, as well as the charming Civic and Creative Singen Curry of Foreseed, the Palace’s Foreseed Bay, which hosted the Summer Music Show, which hosted the Palace’s Foreseed Bay’s Summer Show.
The appointment of the Brisbane Festival cements common state leadership in major cultural events. Currently, the agency directs the PR for the Flagship International Arts Festival in Victoria and Sydney, the Rising and Sydney Festival, and the Melbourne International Film Festival, and is always live (celebrating contemporary music across the state of Victoria), Dangerous Ideas, Melbourne International Jos Festival, Melbourne Festival, Melbourne Festival, Melbourne Festival.
Additionally, Superstate (the recently launched game spinoff of the agency) was appointed by the National Museum of Screen Culture ACMI in Australia, leading the Game World’s extensive creator and influencer engagement strategy. This appointment follows Superstate’s recent success, and in partnership with EA, it offers PR for the Sims 25th birthday celebration at the museum.
“It was founded on the belief that culture drives everything, and the most exciting stories are emerging at the intersection of art, entertainment and technology,” said Luke McKinnon, managing director of the Common State.
“These senior appointments and partnerships reflect the scale of their ambitions. We are proud to work with some of the nation’s most innovative organizations and artists to build a national team that not only follows the culture, but also helps define where it is headed.”
The victory has become synonymous with impactful, culturally coordinated communication across visual arts, film and television, digital games, music, key events, and consumer brands seeking to leverage their cultural insights and engagement. They are based on a growing roster of clients including Bacardi Martini Australia, Melbourne International Film Festival, Palace Foreshore, Rialto Distribution, Xavier Wine, Rising, Sydney Festival, Lone, YouTube, Vicscreen, MWFF, Nick Thom, Malthouse Theatre, Wall to Wall, Wall, Melbourne Writers Festival, Wheelerer Center, The Wheeler Center and more.
To support growing national authority, the Common States have restructured their senior propaganda leadership. Longtime team member Charly Binney has been promoted from Senior Account Manager to the newly created entertainment head role, focusing on expanding the agency’s screen, film and television portfolio. Binney brings experience from his previous roles in Universal Pictures and the world-renowned film and entertainment communications agency DDA.
Tierney Kelman and Jadan Carroll are in newly defined roles as head of lifestyle and head of arts and culture, respectively, with Carroll continuing his role as co-management partner for the superstar, while Alice Lewinsky continues to have the communications director overseeing strategic management and overall team direction.
In addition to this, the promotional team has appointed Georgia Fox as Senior Account Manager, bringing over 15 years of experience in theaters, festivals, films and live performances. Her previous roles include senior spokespersons for the Sydney Theatre Company and the Melbourne Theatre Company, leading the promotion of some of Australia’s most high-profile productions, including Moulin Rouge! Photograph of the musical, Hamilton, Harry Potter, The Cursed Child and Dorian Gray.
Photo (clockwise): Entertainment Director Charlie Vinny. Senior Account Manager, Georgia Fox. Tierney Kelman, Head of Lifestyle. Jadan Carroll, Director of Arts and Culture (Common State) and Co-Management Partner (Superstate); Alice Lewinski, Director of Communications. Luke McKinnon, Managing Director)
