It's nice to take a walk in the sunny pool. Do it when you wear accessories or clothes Peter Murier of Arai It's even better. That's what comes to mind when you see it ArchetypeArai House's new campaign allows you to convey the sweet taste of the rest of the holiday around the pool in a dreamy setting. Release the woman's body Enhance their strength through just a few images. Just like the collections presented by the house every season at Paris Fashion Week, the campaign, despite the slower and more relaxed essence than in the summer, With a constant movementone of The language of establishment of Arai And about the aesthetics of the creative director.
Certainly it was around warm and comforting sunlight, through the gentle breeze, almost felt on the face when I looked at the photos Archetypethe Summer 2025 House Campaign was built. Thank you for Anokyai and Binks WaltonPeter Mourier's collection comes to life through these shots, fully embodying what defines the essence of the Arai's home. The aesthetics of sculpturemagnetic, desirable, and powerful. The model, lying directly on the ground by a floater, deck chair, or a blue pool of hypnotism, introduces the Arai pieces that we want one thing. SF25 Collect, head south of France and kick off summer. Through decoration, model silhouettes and sculpture works in the collection, the shape creates a unique story; Summer is coming back to life.
Swimsuit Track your body lines. Spiral skirt and dress Adds architectural sharpness to the silhouette while the house is iconic Visture I hug the form. Essential accessories from Alaïa's repertoire enhance the dynamic, almost athletic silhouette. Le Teckel, Lecœur, and hip bags, spiral earrings and bracelets, bold sunglasses, Iconic ballerina And the heels of the sculpture are reinvented to enhance the appearance of these suns. Through Archetype The campaign, summer arrives early. Given all the iconic seasonal pieces Alaia has to offer, we hope that one lifetime is not enough to wear, and that we will be eternal.
