- Nigerian international artist Davido has taken on new responsibilities as an executive at his newly launched record label.
- The Unavailable hitmaker joins forces with UnitedMasters to expand Afrobeats’ tentacles
- The CEO of an American distribution company talks about his decision to collaborate with the Afrobeats star, sparking a lot of reactions online.
Famous Nigerian singer, David Adeleke, aka Davido, is embarking on a new journey in the music business as he gets involved with American distribution franchise, United Masters.
The three-time Grammy nominee partnered with UnitedMasters to create Nine+ Records, a label that goes beyond Afrobeats and includes hip-hop, R&B, Latin and country genres.
Source: Instagram
Founder and CEO Steve Stout said in a statement:
“I see [Davido] As an entrepreneur who can build the next Bad Boy, the next Death Row, and the next label as influential as Cash Money,” United Masters CEO Steve Stout said of the new venture.
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According to Stout, it didn’t take much convincing to start a label similar to the hard-core rap labels he saw firsthand in the ’90s and ’00s.
About United Masters
UnitedMasters provides independent artists with a premium music distribution service, a suite of tools to help them connect directly with fans, and unique partnership opportunities with some of the world’s most recognizable brands, including the NBA, Bose, and iHeartRadio. A new music industry alternative. .
See post below.
Reactions to David’s move continue
Legit.ng I have summarized the reactions below.
Torte violin player:
“Better music!!!”
muheez_dmw:
“Worst move
I bow to the worst.”
nbll_beats:
“Someone please tell me a man named David has never heard of that name. Please don’t insult me.”
i_n_o_m_s:
“David is not kidding.”
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Davido shuts down MSG with Teni, Stonebwoy and others, presents to fans over 50 meters north, Chioma dances in video
Michelle_Jesse7:
“00000001 There’s no one after him, so let’s continue.”
miko21 bag:
“I just came to United Masters, but I’ve been using it for three years, and I’m also from Nigeria.”
Davido closes Madison Square Garden
The Nigerian international star shut down Madison Square Garden for the first time ever on Wednesday, April 17, 2024, once again bringing Afrobeats to the forefront.
Davido performed many of his hit songs from ‘Skelewu’ to ‘Stand Strong’, ‘Feel’ and ‘Unavailable’ at historical locations as part of his long Timeless Tour.
Apart from solo performances, the Nigerian star also brought on stage the likes of Teni, Zlatan Ibile, Faves, The Cavemen and Ghana’s Stonebwoy, living up to his mantra ‘By lifting others we rise’ .
Source: Legit.ng
