Fast fashion has become even faster, especially after the Covid-19 pandemic, thanks to social media. Experts are now expressing concern about the long-term impact of a faster trend cycle.
what’s happening?
During the pandemic, people relied entirely on social media to determine fashion trends. Because I couldn’t meet my friends or see what other people were wearing. Since then, the trend of relying on social media has continued.
However, social media moves quickly, and as a result, fashion trends rise over a few days or weeks.
Fast fashion companies are working faster than ever to keep up with fast-changing trends. That means the clothing they produce will last even shorter, state news reports. This fast degradation of clothing results in more fiber that ends in landfills and elsewhere (and there is a wealth of fiber waste produced by fast fashion each year).
“Today, clothing is made from much cheaper materials and can’t last anymore,” Apparel Textile and Design Junior Release Trobe told the state news.
The Environmental Protection Agency estimated that the landfill in 2018 received approximately 11.3 million tons of textile waste.
Stroub told state news: “Because of the short content style (Tiktok’s) we’re eliminating very fast fashion trends. These trends change weekly. It’s toxic.”
Why are fast fashion trends worried?
A faster trend cycle means that consumers don’t get the value of their money when buying fast fashion. Even if the clothes you purchase do not get worse in a few months, this trend will dissipate in weeks or months and the product will be irrelevant.
When the trend is removed, most consumers will no longer wear it, and in many cases this unnecessary garment becomes a landfill, where it occupies valuable space and produces harmful gas as it breaks down.
The constant mass production of cheaply made clothing also raises doubts about the labor practices that first fashion companies use to quickly bring clothing to market.
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What can you do to prevent textile waste?
There are many things you can do to reduce the amount of fiber waste sent to landfills, but one of the easiest things to do is switch from fast fashion to saving.
Instead of buying clothes that will likely collapse faster later, you can shop at your local recycle store. This not only saves you a lot of money, but also allows you to get great discoveries about high-quality products.
Weaving waste is also significantly reduced, as old clothes can be sent to thrift stores and others can benefit.
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