BTS fans are furious over a claim made on MBC TV's Korean variety show “Hangout with You” that implied that HYBE was “built” by Seventeen and not BTS.
On April 20th (KST), a teaser for the next Hangout with You episode featuring SEVENTEEN's sub-unit BSS was released. Host Yoo Jae Suk and other main cast members visited multi-label entertainment company HYBE to promote this conference. This clip in particular depicts the grandeur of his one of the government buildings. As the teaser takes viewers on an inside tour, we see the caption, “His HYBE headquarters built by Seventeen.”
While the teaser, which featured Seventeen's sub-unit as the event's main character, was probably not intended to cause harm, BTS ARMY expressed deep disappointment that K-Media was “spitting on BTS's legacy.” are doing.
A better and more complete look at the video proves the point, as MBC visibly acknowledges BTS' admiration and brings to the fore the Seven's efforts to establish the company's foundation. Masu. The aforementioned statement was merely an attempt to demonstrate how the addition of Seventeen to the HYBE team has yielded significant results that will further grow the agency's graph upwards.
BTS ARMY reacts to Korean media's 'erasure' of BTS's legacy
Nevertheless, BTS fans gave MBC a fierce backlash, deeming this a “distortion of history.” Some fans went on to highlight what should be seen as an “erasure” of the group's legacy, calling it an “erasure” of the old Korean era when HYBE functioned as Bighit Entertainment, with BTS as its sole foothold, rather than multiple hyphenation companies. It reminded me of a broadcast network. After being on the brink of bankruptcy, the label headed for a new direction of success.
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Some fans remembered HYBE Corporation Chairman Bang Si-hyuk's message, “Thanks to @BTS_twt, we were able to reach this point. They were our starting point and the driving force along the way.” I did.
X/Twitter's tweet reads, “Without BTS's efforts and contributions, HYBE would never have existed. HYBE was built by BTS single-handedly and grew into the huge conglomerate it is today. Clear History Please do not do this. I respect and apologize to BTS.”
That whole rhetoric quickly bubbled up into a BTS vs. Seventeen debate, and a war between the fandoms raged. While BTS fans push trending tags like “BTS Paved the Way,” Seventeen fans (CARAT) also refresh the internet's memory of the group's contributions to the once small, privately run company Pledis. I emphasized. HYBE Corporation, which is now considered a K-Pop giant, acquired a majority stake in his Pledis in 2020. Pledis then moved his business to his HYBE's new headquarters in Yongsan Trade Center in 2021.
The backlash appears to have blown under the surface, as some fans who missed the original video only thought the footage was taken out of context. As the online debate continues to boil over as of this writing, some fans who adore both groups alike felt caught in the middle.
Many defended Seventeen and said, “Stop dragging Seventeen down for things they didn't say. They were doing very well for years even before the acquisition.”
Another tweet read: “You guys are so bad for making it seem as if SVT were the ones who installed the submarine. Stop barking up the wrong tree.”
A third X user wrote: bts saved bighit and created hybe. svt saved the residency and made so much profit that hybe wants to take over… In any case, rn, both are contributing to her hybe's success, but twisting the words Please don’t ☺”
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However, when trending phrases such as “BTS created HYBE”, “BTS created HYBE”, and “HYBE is nothing without BTS” are prioritized on the platform, the majority of the messages are “Someone is there.” I can't believe you're so delusional,” he tweeted. I believe someone other than bts built and created hybe. ”
BigHit Entertainment's evolution into HYBE Corporation in 2021 created an extensive multi-label structure that includes BigHit Music, Belift Lab, Source Music, Pledis Entertainment, ADOR, KOZ Entertainment, and more. But even before embarking on its trend-setting grand adventure, the company already had artists such as BTS, Tomorrow It gradually matured into the HYBE division.
HYBE Group’s profit contribution
In a press release issued in early February, HYBE announced that it has set a pioneering precedent as Korea's first entertainment company to generate annual revenue of over 2 trillion won in 2023.
The record annual revenue can be attributed to the company's multi-label system, which has demonstrated growth in album sales and concert business. Despite BTS (BigHit Music) continuing a long hiatus due to members' military service, their solo albums sold 8.7 million copies worldwide and maintained their presence in the media. . Meanwhile, SEVENTEEN (Pledis) led the chart with cumulative album sales of 16 million copies.
This was followed by Tomorrow X Together (BigHit), ENHYPEN (Belift Lab), and NewJeans (ADOR), which sold 6.5 million, 3.88 million, and 4.26 million copies, respectively.
To get a better idea of what MBC's teaser is about, tune in to Hangout With Yoo featuring BSS on April 27th at 6:30pm KST.
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