Music is fluid. We all see it. Social media and analytics seem to dominate the direction of what is important to the industry. When he recently appeared in the Internal Court, legendary producer Timbaland didn’t stand sharing his honest thoughts about the music industry today.
The Grammy-winning producer described today’s music landscape as lacking the emotional depth that once defined the industry. He pointed out AI as an unexpected source of authentic creativity in what is considered a period of uninspired output.
Known for creating timeless tracks for icons like Missy Elliott, Justin Timberlake, and Aaliyah, hitmakers have expressed disappointment at the current trends, celebrating the creative potential of artificial intelligence.
“This election caused a rift between us. The sound is bland and lacks excitement.” Timbaland said. “We often discuss AI, but I think it’s the only one who embodies the real soul right now. It allows for the expression of true emotions, and as a result, it brings beautifully resonating art.”
There are more… more in another conversation Pivot PodcastTimbaland revealed his creative process at various stages of his career, including periods of substance abuse. While acknowledging successful collaborations like Jay-Z Magna Carta Holy GreyBeyoncé “I got drunk in love” And Justin Timberlake 20/20 Experiencehe admitted that his most shocking job came when he was calm.
“In the meantime, creation was refreshing.” He remembered. “But my most important achievement happened when I was calm. That’s simply true.”
Checking this part, he compares his drug-fueling project with his previous classics and focuses on the differences in lasting impact.
“I look back at it now and those albums were fun, but they haven’t shined like my monumental hits like “Big Ping Ping,” “Stains from Ya Shoulder,” and “A Million People.” They were produced in my drug-free age.
What do you think of Timbaland’s perspective on AI and music today? Please let us know in the comments.
