World-renowned and award-winning M+C Saatchi Sport & Entertainment has announced the strategic acquisition of leading marketing, communications and commercial professionals based in the Middle East. twenty three.
Dune | 23, a major sports and entertainment agency procurement of M+C Saatchi Sport & Entertainment, part of the world's largest independent creative network, represents the growth of its seventh global office since its establishment in 2004, and represents the first acquisition that the agency has made since its appointment of global CEO Robin Clark in October 2024.
It has a reputation for offering impactful campaigns on global giants such as Berkeley, LEGO, Pernodricard, KIA, Adidas, Heineken, Sky, UEFA, and M+C Saatchi Sport & Entertainment.
Founded in 2023 by Jamie Hossie and Lloyd McMillan, Dune|23 is an award-winning sports, entertainment marketing and commercial agency in the Middle East, marking within the industry with clients raised by Emirates Dubai 7S, Mubadara Abu Dhabi Open, SAILGP, ZeekR, Elrow Music Festival, Nada Dairy and hypebeast.
Offering end-to-end marketing services from communication and commercial strategies to social media, PR, influencer, experiential, community, media purchases, over 40 people and Dune-wide activations | 23 significantly strengthens M+C Saatchi Sport & Entertainment's capabilities in the dynamically growing Middle East region. Combined with the key forces of M+C Saatchi Middle East led by CEO Scott Feasey, the two entities offer an unparalleled portfolio of services to clients and brands looking for creative excellence and local talent, driven by a global experience.
“We're committed to providing a range of services to our customers,” said Robin Clarke, global CEO of M+C Saatchi Sport & Entertainment. “The expansion into the Middle East is driven by increased demand from our clients and the abundant opportunities the region represents our business. M+C Saatchi Sport & Entertainment A regional powerhouse that is becoming one of the world's leading hubs of sports and entertainment.”
Lloyd McMillan, Founder of Dune | 23 added, “We are excited to combine local market insights and expertise with the global scale of M+C Saatchi's world-class expertise capabilities. Jamie Hosie added, “We are eager to anticipate the next phase of our journey, unlocking great opportunities for the future of our team, our existing clients and our industry in the region.”
The acquisition takes place during a period of rapid growth and transformation in the Middle Eastern sports and entertainment landscape. For M+C Saatchi Sport & Entertainment, this brings an even bigger footprint of world-class sports and entertainment marketing expertise, bringing to a major team of already extremely talented and local experts, accelerating this growth.
Global Agency Network Sport & Entertainment Arm has been celebrated for creative excellence and has earned many accolades, including Agency of the Year at the UK Sponsor Awards and seven unparalleled victories as the Sports Industry Agency of the Year at the Sports Industry Awards.
Scott Feasey, CEO of M+C Saatchi Middle East, commented: “This acquisition is a crucial step to advance the region's growth trajectory and strengthening leadership in a space where brands and cultures converge. The ability to lead in one of the world's most dynamic and rapidly growing markets for sports and entertainment.”
Dunes | 23 teams will soon be opening under a new custom-designed office at M+C Saatchi Sport & Entertainment on the 9th floor of Al Sacha Tower in Dubai Media City later this year, and will soon be open under a new name.
