The term “fast fashion” was coined in the 1990s, with rapid production models being named after Zara, followed by fashion wearers. Since the shelf life of clothing has been shortened and seasons, cycles and trends have been shortened by determining their usefulness. It has been recently that environmentalists have shed light on dangerous effects. Fast fashion In the environment, mountains and piles of clothing have been transformed into garbage dumps.
Pre-loving or second-hand clothing now in advance is all outrage among a new generation that incorporates efforts to learn more about climate conservation and the steps towards it. Phoebe Gatethe youngest daughter of tech billionaire Bill Gates, is one such member of this generation who aims to combine fashion, technology and sustainability. firean AI-powered platform aimed at revolutionizing the way people shop second-hand clothes.
According to The Verge, the brainchild of 22-year-old Phoebe and her former Stanford roommate Sofia Kiani23, will be released on April 24th, analyzing market trends and comparing them with a database of over 250 million second-hand products from platforms such as eBay, Stockx. Thread UpVestiaire Collective, Poshmark, and the real real.
“This whole industry of fashion technology is attractive to me. Women spend a huge amount of money shopping, and the fact that we don’t provide a personalized experience to people in their wallets is crazy for me,” said Gates of the New York Post.
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Gates’ Phia comes when the second-hand clothing industry is on the rise. According to a 2023 report from Thredup, the global resale market is expected to double by 2027, reaching $350 billion. While Phia is not the only platform in the second-hand clothing market, Gates as the founder of Gates brings a fate that may stand out on the platform.
With her venture, Gates not only takes initiatives towards climate conservation, but emphasizes it as a need for time. The fashion industry is one of the world’s biggest contributors to carbon emissions and water pollution, producing more than 92 million tons of textile waste, according to the United Nations Environment Programme.
By offering users “best price in one click”, Phia may give the second-hand clothing market the push they need. “How do you know you’re not scamed? How do you know that it’s actually the best possible price? We built the tools that existed when we were in college,” Kiani said. It is the perfect new generation initiative to tackle climate conservation by addressing the issue rather than highlighting it.
