Loewe surged to the top following Jonathan Anderson's departure, driving a 38% surge in searches as shoppers rushed to buy pieces from his final collection. The move also makes him take over Kim Jones at Dior Men's, but Proenza Shuler's Jack McColoaf and Lazaro Hernandez step in with Loew.
Loewe wiped out changes to creative directors across major fashion houses in the first quarter of 2025 at the LYST index. Demand continued at 38%, following Jonathan Anderson's exit. Chloé and Cos entered the top 10 during their debut, backed by celebrity support. Celine's flare jeans led the product search, and Uniqlo set a record of affordable prices.
This quarter witnessed a restructuring of creative leadership, known as the “fashion transfer window.” This has been changed to Chanel, Gucci, Bottega Veneta, Celine, Jil Sander and Maison Margiela. In particular, Louise Trotter has become the only female creative head on a Kaeling-owned label.
Chloe has returned to the top 10 for the first time since the list index began.th Among the hottest products of the quarter, Lyst said on its website.
High Street Label COS made it into the top 10 in the mass fashion breakthrough. This is the sixth hottest item of the quarter, thanks to a 44% spike in demand and the success of the virus in barrel leg trousers.
Newcomer on on The Index has also debuted, moving from sneaker brands to fashion forward players, backed by the well-known collaborations and support of Zendaya and Roger Federer. I searched 50% in Rose this quarter.
Among the product highlights, Celine's Mark Flare Jeans (woven by Kendrick Lamar in the Super Bowl) robbed the list after making a 412% jump in the search. Meanwhile, Uniqlo's coloured socks have become the most affordable product to enter the index for $3.90.
Paraboot's 80-year-old Michael Shoes saw a year-over-year search rise of 226%, reflecting on the ongoing consumer interest in heritage, but the “Sneakerina” trend surged with Puma's Speedcat ballet, driving a 1,300% increase in ballet sneaker searches.
Brands gaining momentum include Duran Lantink, newly appointed creative director of Jean Paul Gaultier, and Dries Van Noten, currently under Julien Klausner's creative lead.
Compiled by fashion search platform LYST, the quarterly report reflects shopping behavior from over 160 million global users, combining search data, sales, product views and social media engagement.
Fibre2Fashion News Desk (KD)
